When I walked into my first meeting as part of the Volunteer Army through the Athletic Advisory Council in 2014, I thought I would at least get to see some “behind-the-scenes” facilities plans and maybe make a connection or two with someone else on the council. Hopefully, I might be able to share an idea or build off a vision that could help prompt a new strategy or plan around an initiative.
Then came Deacs Day of Giving last year. After fine-tuning messaging and exploring the opportunities we had to share the vision to success at Wake Forest, we took on our first mass attempt at a true grassroots effort to grow the Deacon Club membership through referrals and social media. 24 hours later, the Deacon Club had gained 240 new donors and over $150,000 in additional funding to support our student-athletes.
I’m here now to share just how easy it was for me to get involved and to ask you to consider doing the same for this year’s event on February 6. Specifically, the Deacs Day of Giving website contains “share” features. With just the simple click of a button, you can share Deacon Club messaging with your family, friends and colleagues via email, text or Facebook. I’d encourage you to have some fun with it and call out some friends, asking them to join you in investing in Wake Forest Athletics.
I’ve also been encouraged by just how easy it’s been to text a friend, or ask someone in conversation if they would consider making a gift to the Deacon Club. Deacs Day of Giving provides us the ultimate “in” to engage in that conversation, as those we’re asking have likely already been seeing the marketing material around the day.
Finally, let’s get to the “why” you should get involved. Yes, there are challenges throughout the day to reward different sport programs for the former student-athletes out there. Yes, there is an incentive for current and former members of Greek life to gain recognition for their chapter. But even more importantly, this is our way to shape the future of Wake Forest Athletics. By giving and encouraging others in our networks to do the same, we are paving the way for our next series of championships.
Thank you all in advance for joining me—and the entire Volunteer Army—in supporting Deacs Day of Giving. Looking forward to another great day on February 6.
Andrew Tucker (’04)